Aroma Valley is our value-focused coffee line, designed for offices, foodservice, convenience stores, and high-volume environments that need dependable flavor, consistency, and affordability without sacrificing freshness.

About Aroma Valley

• A wide variety of quality levels at a wide variety of price points
• Reliable flavor profiles your customers will recognize and come back to
• Roasted & packed for freshness
• Designed to compete with national value brands while delivering better cup quality
• Built specifically for operations that demand speed, scale, and dependability
• Flexible Formats: Available in fractional packs, filter packs, and bulk
• Backed by a Roaster That Delivers: Produced by New Morning Coffee Roasters with consistent lead times and responsive service

Product Line

All conventional coffees: 42 count — 1.25oz, 1.5oz, 1.75oz, 2oz; 12/2# whole bean and ground. Flavored coffees 24/2oz.

100% Colombian

Light/Medium Roast — The perfect example of what makes Colombian coffee famous. Flavorful, smooth, and aromatic, we source only the finest beans Colombia has to offer.

Colombian Supreme Blend

Light/Medium Roast — This expertly crafted blend matches the profile of a pure Colombian at a more competitive price point. Rich, smooth, bright, and well balanced.

Donut Shop Blend

Light/Medium Roast — Enjoy the smooth flavor of a favorite for coffee drinkers throughout the country. Rich, flavorful, and never bitter.

Kona Blend

Light Roast — This 100% Arabica incredibly smooth and light bodied blend is reminiscent of the most amazing flavors available in a cup of pure Kona coffee.

Vienna Roast

Medium/Dark Roast — Bold, flavorful, and exceptionally smooth, this coffee satisfies even the choosiest of coffee connoisseurs. Perfectly rich, without the burnt flavor.

French Roast

Dark Roast — A full bodied, rich, classic French roast coffee pulled from the roaster just before the point of bitterness, leaving a cup that is smoky and complex.

Premium Blend

Light Roast — This blend of coffee provides a great alternative for those looking for a classic flavor at a lower cost. Smooth with a great aroma, this coffee has a lower price point, but it’s still full of flavor.

Delta Blend

Medium Roast — Full flavored, aromatic coffee, expertly roasted for full flavor and a smooth finish at an incredible price point.

Decaf House Blend

Medium Roast — Rich, smooth, and aromatic, this decaf blend of 100% Arabica beans has all the satisfying flavors of a regular coffee, with none of the caffeine.

Decaf Premium Blend

Medium Roast — A classic morning blend profile that can be enjoyed by any coffee drinker. Light to medium in body with a familiar aroma and pleasant aftertaste, without the caffeine.

Flavored

Hazelnut, French Vanilla, Caramel, Highlander Grogg, Southern Pecan; seasonal coffees available.

Wholesale Availability

Contact us to learn more about our minimum order quantities, pricing, and delivery options for your location.