After years in the coffee industry, Dan, Greg, and Paul saw something changing. As more coffee companies merged and grew larger, the personal side of coffee began to disappear. Customers became account numbers, service became automated, and quality often took a back seat to scale.
New Morning Coffee Roasters was built to be different. We started with a simple goal: roast exceptional coffee and treat people the way we would want to be treated. Whether someone is ordering a single bag online or supplying coffee for a large operation, we believe great coffee should come with genuine service, consistency, and care.
What has made this journey especially rewarding has been the relationships we’ve built along the way. Coffee is personal to us, and we are incredibly grateful for every customer who has supported us and allowed us to pursue our dream.
Paul Wisneski is a seasoned coffee expert with nearly 30 years of experience in the industry. He has matched coffees and developed blends for some of the nation’s largest wholesalers. His industry knowledge extends to roles such as judging the Utz National Coffee Competition in Comayagua, Honduras. With a proven track record, Paul continues to be a trusted authority in sourcing, blending, and evaluating coffee.
Dan Jansen brings nearly 30 years of expertise in coffee roasting, production, and operations. As a master roaster, he has spent his career maintaining the highest standards of quality and consistency. Dan also has extensive experience in industrial grinding, packaging, and order fulfillment. His hands-on approach and commitment to quality help New Morning consistently deliver exceptional coffee and dependable service.
Greg Van Zeeland, responsible for finance and procurement, brings over 30 years of financial experience, including 20+ years in the coffee industry. His expertise spans financial planning, cost management, and strategic sourcing. Greg’s deep knowledge of the coffee market enables him to effectively navigate procurement and financial strategy, supporting the company’s growth and success.